FSM Fashion

Jack Weinberg plaid by Steven Marcus
photo by Steven Marcus
Know Your Plaid
BY E.D. Cauchi
Plaid has been a symbol of anti-establishmenteers since the Scots wore tartans during rebellions against the English.
Through the Free Speech Movement and '90s grunge (and in its life as a common rural accessory offering that necessary patina of legitimacy) plaid is, well, a little bit country, a little bit rock ' n' roll.

Mario Savio in jacket
11/22/1994, Daily Californian, Activism Breathes Its Last Gasp, Julie Wong and Kevin Zwick,
Snapp wrote that since he couldn't be part of the "greatest adventure of (my) generation," he went out and bought himself a sheepskin jacket, "just like Mario Savio used to wear."

New York Times Magazine February 14, 1965
The Berkeley Affair: Mr. Kerr vs. Mr. Savio & Co.
By A. H. Raskin
"Savio, a slim six-footer with frizzy pale hair, peeled off the short, fleece-lined coat that has become a sort of personal trademark."

"Since I couldn't be a part of FSM, I did what to my proto-yuppie mind seemed the next best thing: I went out and bought a sheepskin jacket, just like Mario Savio used to wear."
9/15/1994, Berkeley Voice, Martin Snapp Column, Martin Snapp

Bettina Aptheker and Mario Savio by Ron L. Enfield
3/5/2008, San Francisco Chronicle, History of Cal student fashions on display, Patricia Yollin,
"'It's so easy to lose history when your population is changing every year,' he said. 'You could stop a student and ask who Mario Savio or Bettina Aptheker was, and they wouldn't have any idea.'

The two were leaders of the Free Speech Movement on campus, which began in 1964. Although many demonstrators then actually sported ties and took their shoes off when they jumped on police cars, Benemann said, their challenge to authority soon transformed fashion on campus."

Kate Coleman, Dressing for the Revolution
The Free Speech Movement Reflections on Berkeley in the 1960s, ed. by Robert Cohen and Reginald E. Zelnik, pp 185-188

December 8th 1964 KRON News by Art Brown outside Sproul Hall, featuring speeches by Mario Savio and Jack Weinberg. Crowds singing "Happy Birthday" to Savio and Hal Draper presenting him with a gift set of clip-on ties, explaining how these will be useful when confronting police who want to arrest him.